| US consumers’ favorite mobile activities and preferences for accessing the activity via app or browser | |||
| Category | Participated | Prefer Apps | Prefer Browser |
| Media and Entertainment: | |||
| Social networking | 76% | 54% | 46% |
| Local info | 73% | 46% | 54% |
| News | 68% | 37% | 63% |
| Music | 63% | 55% | 45% |
| Games | 61% | 61% | 39% |
| Video | 56% | 42% | 58% |
| Sports | 42% | 33% | 67% |
| Blogs/blogging | 41% | 25% | 75% |
| Product reviews | 34% | 22% | 78% |
| Travel and Mapping: | |||
| Maps/directions | 81% | 52% | 48% |
| Research travel | 47% | 25% | 75% |
| Check travel reviews | 43% | 23% | 77% |
| Check travel itinerary | 39% | 32% | 68% |
| Banking and Tinance: | |||
| Check bank account | 67% | 42% | 58% |
| Conduct bank transactions | 51% | 39% | 61% |
| Budgeting | 43% | 44% | 56% |
| Shopping: | |||
| For every shopping activity, including researching products and prices, reviews, promotions and purchasing products, most respondents (61-81%) preferred browser to native app. |
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Mobile Browser vs Application Preferences
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