| Instagram Company Statistics |
Data |
| Total number of Instagram users |
182,500,000 |
| Total number of photos shared on Instagram |
18,700,000,000 |
| Average number of photos uploaded each day to Instagram |
58,000,000 |
| Average number of likes per day |
1,650,000,000 |
| Percent of Instagram users located outside the US |
60 % |
| Total videos uploaded to Instagram in the first 24 hours of the video addition |
5,000,000 |
| Instagram Demographics |
Use Instagram |
| Percent of internet users who use Instagram |
13 % |
| Men |
10 % |
| Women |
16 % |
| Race / Ethnicity |
|
| White, Non-Hispanic |
11 % |
| Black, Non-Hispanic |
23 % |
| Hispanic |
18 % |
| Age |
|
| 18-29 |
28 % |
| 30 – 49 |
14 % |
| 50 – 64 |
3 % |
| 65 + |
2 % |
| Education Attainment |
|
| Less than high school / high school grad |
12 % |
| Some college |
15 % |
| College + |
12 % |
| Annual Household Income |
|
| Less than $30,000 |
15 % |
| $30,000 – $49,999 |
14 % |
| $50,000 – $74,999 |
12 % |
| $75,000 + |
12 % |