| Online Travel Booking Statistics |
Data |
| Number of travel bookings made on the internet each year |
148.3 million |
| Percent of all travel reservations made on the internet |
57 % |
| Percent of same day hotel reservations made from a smartphone |
65 % |
| Internet Source for Hotel Booking |
Share of Bookings |
| Brand Website: Website where distribution is operated and managed by the brand (e.g www.marriott.com/). |
65.4 % |
| Merchant Website: (e.g. Expedia/Hotels.com, Travelocity and Orbitz). |
19.5 % |
| Opaque Website: Customers to choose a fare or rate without knowing the brand of the supplier until after the item is purchased (e.g. Priceline). |
11.3 % |
| Retail Website: Third-party distributor where the hotel lists inventory at the same price that it is sold to the consumer and hotel pays distributor agreed upon commission (e.g. HRS, Bookings, Venere in Europe). |
3.7 % |
| Annual Online Travel Sales |
Online Sales |
| 2012 |
$162.4 billion |
| 2011 |
$145 billion |
| 2010 |
$128.9 billion |
| 2009 |
$116.1 billion |
| 2008 |
$105.1 billion |
| 2007 |
$93.8 billion |
| Online Travel Sales Revenue Breakup (Q1 2012) |
|
| Hotel Reservations |
39 % |
| Air Ticketing |
37 % |
| Packaged Tour |
17 % |
| Corporate Travel |
4 % |
| Others |
3 % |
| Top Visited Travel Sites by Traffic |
Alexa Rank |
| Booking.com (Part of Priceline.com) |
157 |
| Expedia.com |
427 |
| Hotels.com |
601 |
| Priceline.com |
697 |
| Kayak.com |
816 |
| Travelocity.com |
1,108 |
| Orbitz.com |
1,215 |
| Hotwire.com |
1,573 |
| Travel Booking Site Statistics |
Data |
| Average number of reviews for a hotel |
238 |
| Percent of travelers who find user reviews important |
81 % |
| Percent of travelers who won’t book a hotel without reviews |
49 % |
| Percent of travel reviews written by women |
53 % |